Monday, July 11, 2005

The Lebanese Mentality

I still remember the Mastercard adverstisement where they start showing you stuff like a soccer team T-shirt for X dollars, tickets to a game for Y dollars... And finally a soccer ball signed by the famous Brazilian player Pelé as priceless. And the message at the end: "There are some things money can't buy. For everything else there's Mastercard".

On the other hand, a Lebanese bank has been showing lately a TV advertisement about its plastic cards with the exact opposite mentality.
Usually, advertisers take into consideration the social and cultural beliefs of the targeted consumers... This case wasn't an exception.
As the ad plays, you can read messages such as "The power to give", "The power to lead", "The power to say NO", "the power to decide" and finally you see the numerous plastic cards with the message "The power in your hand".

While some might disagree with the way the message is being delivered, since it clearly states that with money you can do anything you want, I believe it is a reflection of how the Lebanese society is thinking.

Makes you really wonder how materialistic life has become in Lebanon, the land of values.

1 comment:

Anonymous said...

I've never understood all these years why the power isn't once and for all fixed...aggghhh no generator service after 1AM that's just ridiculous.

Although your story did have a hint of humor...especially going to the bathroom in the dark...I can only's all about the aim I guess lool


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