I still remember the Mastercard adverstisement where they start showing you stuff like a soccer team T-shirt for X dollars, tickets to a game for Y dollars... And finally a soccer ball signed by the famous Brazilian player Pelé as priceless. And the message at the end: "There are some things money can't buy. For everything else there's Mastercard".
On the other hand, a Lebanese bank has been showing lately a TV advertisement about its plastic cards with the exact opposite mentality.
Usually, advertisers take into consideration the social and cultural beliefs of the targeted consumers... This case wasn't an exception.
As the ad plays, you can read messages such as "The power to give", "The power to lead", "The power to say NO", "the power to decide" and finally you see the numerous plastic cards with the message "The power in your hand".
While some might disagree with the way the message is being delivered, since it clearly states that with money you can do anything you want, I believe it is a reflection of how the Lebanese society is thinking.
Makes you really wonder how materialistic life has become in Lebanon, the land of values.